I'm Jamie Yuenger, a story-lover at heart. My journey has been guided by the importance of narrative. My childhood and youth was heavily influenced by parental addiction and shame. Knowing there were other paths to take, I escaped to the University of Wisconsin-Madison, where I immersed myself in Scandinavian Studies, Folklore, and Women's Studies. My fascination with human expression blossomed, triggered foremost by my desire to understand my own identity. Along the way, I became equally compelled by the diverse narratives of other peoples.
During my college days, I worked as an assistant folklorist at the Wisconsin Arts Board, delving into the captivating world of traditional folk artists. My senior thesis, however, took a different path, focusing on the vibrant realm of Latina slam poetry. These experiences sowed the seeds of my lifelong passion for storytelling in its many forms.
After a year volunteering in Ghana and India, I found myself in La Crosse, Wisconsin, serving as the Director of a non-profit program. It was there that I witnessed the power of advocacy and community-driven initiatives.
The irresistible allure of New York City beckoned in 2006. I began editing radio and video for City Lore's City of Memory project. My journey into radio production continued at the Salt Institute for Documentary Studies in Portland, Maine. My experience there paved the way for my role as an assistant producer at WNYC, New York's renowned NPR affiliate.
In 2010, I founded StoryKeep, inspired by a spunky idea that creating private films and podcasts for multigenerational families could change the world. Little did I know, my intuition was right. I'm amazed to say that we've worked with over 100 clients, leaving an indelible mark on people's sense of self, belonging, and purpose in the world. I am privileged to speak at national conferences, sharing insights on the transformative power of telling and recasting your narrative.
In 2013, I became a founding co-host of Brooklyn's live, cultural TV show, BK Live, alongside my work with StoryKeep, further deepening my skills in presentation, interviewing, and media production.
In 2022, I launched If You Knew Me, a podcast where I explore the inner lives of women. These conversations delve into the journeys women have taken to reclaim their true selves, stepping outside the narratives society has imposed upon them.
Today, I reside in the Netherlands with my husband and business partner, Piet Hurkmans, and our daughter. From this global perspective, I continue to direct projects with our trusted team, exploring how people's stories contribute to their personal growth, family bonds, and leadership roles.
I see life as a symphony of stories. Some we know well and should to get down for the record. Some we are creating. Others need reworking. I spend my days helping our talented team compose important narratives for our clients. I'm driven to create a world where storytelling strengthens families and clarifies the profound good they can do in their intimate lives and in the lives of others.