Most of us don’t emotionally connect with data. Statistics are interesting, but they don’t spur us into action. When you activate human empathy, which storytelling naturally does, people are neurologically apt to care and to give. In short, every charitable cause needs strong storytelling. Stories touch us. Stories jolt us into action.
This year, StoryKeep is using the power of story in a new way.
In 2020, StoryKeep established a nonprofit media arm, The Totem Project. Alongside our family history work, we are translating charitable goals into powerful, personal stories for the common good. Our cornerstone initiative is a podcast called Totem. Every week, Totem shares one person’s story of meaningful change: the first wheelchair-bound, accredited nurse in New York City tells the story of her physical transformation and its relationship to her work. A formerly incarcerated man talks about how Shakespearean acting slowly sculpted him into a role model for young men and families.
If you support a charity or cause that needs its story told, be in touch. We collaborate with charities and benefactors to find special stories that exhibit their impact. We don’t make gala videos or “about” videos for a website homepage. These are probing stories that stop people in their tracks. These are beautifully-crafted, tightly edited works that move people, dare we say, change people.
If you have a favorite charity or cause with an amazing human story to tell, be in touch